I can call upon more than 15 years work experience in PR and communications, most of which has been in luxury industry while in a senior managerial position.
After gaining international experience working for a major Austrian PR agency and for Vöslauer, an internationally active Austrian company, I moved to Swarovski where I was soon appointed Director of International PR. In 2008 I also took over responsibility for Swarovski’s CSR activities, which included projects in Austria, China, India and Africa.
I believe that it is our responsibility as good citizens of the world and as professionals to adhere to strong values. We must practice them at all times and be a driving influence within the organizations we work with. For me it is natural to use this as a guiding principle and as a strategic advantage as Istrive for best practice in my own business and for the clients who put their trust in me.
After making a commitment to concentrate and specialize on CSR, I decided to leave Swarovski in 2009 and went to the CSR department of the Gucci Group to extend my skills in this area. This was followed by hands-on experience in a UK ‘Not For Profit’ Organization that dealt with sustainable fashion. These activities reinforced my view that sustainability is one of the most enduring and important principles in today’s business world and one that is a perfect match for my skills and experience.
I launched my own company in 2011 and now offer good consultancy in the two different areas for which I have a passion: professional and effective communication and support for brands on their journey towards sustainability.